Try our 360 Guides...

Our 360° Guides are designed to provoke the concept of building a 360 degree view of a project from conception. They don't have all the answers, but provide an insight on how to get greater returns from your investment in marketing communications.

Any project will, of course, benefit from further discussions and the exchanging of information and ideas, but these guides should give you a starting point to those discussions.

To help further we have created a series of online briefing forms, that are aimed at helping build the core information to get the process started.

Here are some of the insights you will gain from these guides...

Select the guide(s) of your choice ...

Advertising • Understand the importance of presenting the right message in the right media.
• Identify key points that can be used to create a powerful proposition that will   engage with your audience.

Direct Marketing • Learn the key factors that ensure your DM will deliver the results you want it to.
• Understand how to make your media choice compliment your data to deliver the   best ROI.

Exhibitions • Calculate what you need to spend and how to spend it wisely.
• Learn how to measure the success of events.

Magazines • Learn how to tailor your content and measure its impact.
• Print, online or both - understand how to decide which is the best approach for   you.

Literature • How do you ensure consistency in your literature at the same time as not   making it repetitive?
• Understand how a communications matrix can create clear hierarchy for your   messaging, audience and objectives.

Websites • Understand best practices and how to make your website more engaging.
• Learn about optimisation and pay per click advertising.

Identity • Understand your motives for change - is it evolution or revolution?
• Understand the pitfalls and how to ensure your new identity gets recognition   internally and externally.