Nortel
Market: Telecommunications - corporate and service providers
Products: Switches, handsets, networks
Brief Produce an interactive CD for internal and external audiences that provided easy navigation around a large volume of information. To be distributed at events and exhibitions as well as mailed directly.
Solution A self launching CD that first introduced the subject through animation before presenting the viewer with different ways of accessing the information. Resource files also allowed the downloading of PDF files from the CD.
Result Information that had previously been produced in a printed format was now more manageable and accessible and produced at far lower cost.