Origin are an advertising agency developing creative advertising campaigns for corporate and product advertising. A team of advertising designers demonstrate their work through case studies of advertising campaigns created by the UK ad agency.
Dell
Market: IT
Products: Desktops, laptops, servers, storage, printers, monitors
Brief Create a simple and immediate advertising campaign for the launch of the D-Series laptop in the UK.
Solution An innovative poster and taxi campaign was created using the initial letter of the brand and product name, combined with location names beginning with the same letter. The campaign focused on one of the products key features, that of mobility.
Result A successful campaign that ran throughout Britain's main business airport terminals and even saw Michael Dell riding around London in a taxi with his name on it!