Bosch
Market: Automotive
Products: Braking, Petrol and diesel systems, garage equipment, aftermarket parts
Brief Establish an everyday presence with a tasteful calendar that appealed to the motor trade at the same time as not alienating consumers.
Solution A fashion photo shot saw the company's products transformed into amazing outfits in an original set of images that had broad appeal.
Result The calendars soon became 'coveted', with the images going on to be used for all manner of other activities including advertising and exhibitions.