BriefBuilding on the new identity, create two new brochures for Stratum and Spectrum that emphasised the business’s focus on meeting customer needs.
Solution The use of the tag line “Clarity in a complex world” provided both a direct reflection of what the company’s products and services delivered as well a foundation for the visual metaphor adopted in the photography for the brochures.
Result Alongside the visual presence of the brochures the engaging copy focused on the challenges the Not for Profit market faces.