Nortel
Market: Telecommunications - corporate and service providers
Products: Switches, handsets, networks
Brief Design and produce series of corporate magazines which targeted senior and middle management, within the service provider as well as the corporate market.
Solution A layered approach offering a quarterly CXO 'coffee table' publication with bi-monthly management publications which mirrored the feel of the CXO publication, with a more relaxed look and an open and accessible layout encouraging readers to digest the information.
Result The publication enabled the business to deliver a variety of messages outside the company's normal collateral and in a more subtle and accessible way.