NTT
Market: Telecommunications/IT
Products: Networking, hosting, security
Brief Create an online business-to-business e-marketing tool where web page content could be personalised to prospects and existing customers via an easy to use internally managed interface.
Solution A menu approach drew information from a database for given sections within the overall page template that enabled web pages to be built with different content tailored to the individual. Bespoke introductions could then be written which integrated personal details of the target.
Result A highly focused tool which has become an intrinsic part of the day-to-day marketing for the business. Used for general and specific campaigns the portal has proven so successful in the UK that it is now being deployed in other countries.