Our time is spent telling the stories of others but here are some extracts from our own.
Extracts from the story of B2B Brand Communications agency Origin, whose job is to tell the stories of others by energizing and engaging the brand.
Brands now find themselves in a constant state of evolution or “rebranding”. Before embarking on an actual rebrand, answer these (surprisingly tough) questions with real honesty.
Customers are impatient to see the value of your brand upfront – great content is not enough.
Discover why brands should adopt ‘outside-in’ thinking, using customer insight to guide development and strategy
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