Modern B2B marketing is redefining the relationship between sales and marketing. Take a look at how we got here and where things could go.
B2B CONTENT MARKETING
Death of a salesman
How much of a threat is content marketing to the traditional B2B sales model? Could we see sales teams dwindle or even become a thing of the past at the hands of the marketing department?
Death of a Salesman explores the changing roles of the sales and marketing department and considers how, with the right content and strategy, the cost of sales can be driven down while lead to sales conversion ratios go up.
The paper includes a seven-point plan on how organisations can begin to redefine the relationship and roles of sales and marketing to deliver better results for both.