Video is becoming the preferred choice for customers and brands alike. Easy to consume on any device, the media can convey all manner of information in an easily digested format. Our infographic explores more about the story behind the headlines.
Whether it is already part of your strategy or yet to be fully integrated, here are some key things to consider when integrating video into your content marketing mix.
Content marketing can be a blessing and a curse to B2B buyers. They have more infomation than ever at their fingertips, but are incresingly frustrated at having to wade through volumes to find what is of real value to them. Context is now everything
Creating viral content that grabs people's imagination and interest is the holy grail for many marketers. It often requires the aligning of several factors-if you crack it, the rewards can be huge.
Content marketing is fast getting out of control. It’s estimated that 1.5 billion pieces of content are generated every day, in a myriad of forms. So making yours stand out is vital
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