B2B MARKETING - THINKING

Try it. You might like it!

A recent client meeting with a senior Marketing Director of a global business revealed one of the most refreshing attitudes to marketing I have heard in a long time.

Rather than trot out the typical campaign integrating emails, events, and webinars, along with a plethora of content and social activity, he is encouraging his team to spend 10-20% of their budgets trying something different.

Today’s marketing departments are faced with more opportunities than budget, but at the same time it is easy to fall into the trap of repeating the safe option rather than explore new ones. Of course checks and balances will need to be in place to measure what works and what doesn’t. Then, over time, you can refine and integrate approaches that work for you.

Replace a traditional content piece with an audio book; use re-targeting rather than your normal approach to online advertising. Replace printed case studies with video. An app not a microsite. Not all the ideas need to be radical, but the opportunities are endless and you may just discover something remarkable.

Marketing; the new frontier. This is the voyage of the Starship Enterprise. It’s on a mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man or woman* (trying to be true to the original but PC at the same time!) has gone before.

Thanks J.