B2B CONTENT MARKETING

The content of content and more

Great content gets attention and gets shared – it generates leads that create demand. Distributed via an integrated mix of owned, paid and earned, it drives inbound brand awareness and engagement.

Creating marketing content is easy – creating content marketing that is effective takes more effort. But help is at hand.

The Content Marketing Handbook provides an holistic overview of the key dimensions you need to consider when planning, developing, creating, and distributing your content. It includes:

• A clear definition of what content marketing is and should do
• Why planning is the key to a successful content strategy
• The impact of consistency and focus
• Why creating content is only part of the story

Content for their journey

In conjunction with our Content Companion Guide that looks in more detail at how to create content to accompany your audience on the journey from prospect to advocate.

So what do you think?

We’d love to hear your views on content marketing and also on this guide. Our aim is to produce future editions that are enhanced with further insights and collaborative effort. Let us know your thoughts - This email address is being protected from spambots. You need JavaScript enabled to view it..