B2B CONTENT MARKETING - CONTENT STRATEGY

Make your content count

We all share a common problem - more information than time. So, when you set out to generate marketing content ask yourself five core questions...

1. Why am I generating the content?
2. Who is it for and why would they be interested in it?
3. What is the one (maximum two) idea I want to communicate in the article?
4. How and where am I going distribute it?
5. What action do I want them to take as a result of reading it?

Don’t fall into the trap of generating content for the sake of it