BRANDING - STRATEGY

Logo vs. Identity vs. Branding

So what’s the difference?

We offer this (very simplified) analogy. Your face is your logo; your clothes are your identity and your personality is your brand. Whilst your face may change over the years it remains the foundation of your appearance. Your wardrobe may change according to the environment, but your personal style will remain consistent.

No matter what you are dressed in, your personality – how you act, what you say – impacts on everything about you.

There are of course many important subtleties to be considered in all of this – not least the name you give yourself for example. But it’s a perspective that might help.