The battle between the differences of B2B and B2C marketing has long raged. For years opinions have been strong on the merits and differences between the two. The battle is over.
Stuff we like and stuff we don't. Stuff that's cool and not so. Stuff that's exciting, interesting and even scary. Stuff you should do, or might want to avoid. Rambling since 1997.
The birth of Social media meant death to ‘one-way-traffic’ between brand and buyer. Discover how social is driving real-time engagement.
Death of a salesman - Content marketing is on its own journey and we take a look at how it is redefining the realtionship between sales and marketing and the evolutionary factors that have caused it.
The term digital marketing has become meaningless and in some instances a clear case of “the emperor’s new clothes” While most of the channels and media we now employ are digital they won’t paper over the cracks if you have the fundamentals of marketing wrong.