plan
we
A great strategy, weakly
communicated,
is no
better than a weak strategy
communicated well.
For us marketing is vision, energy, involvement,
entertainment, conversations and connections. To
achieve this we use insight to build strategy, creativity
to reveal difference and technology to engage,
automate, measure and learn. All with the goal of
meeting objectives and exceeding expectations.
Data:
Fools and miners work in the dark
Successful B2B marketing is fueled by the data that leads to understanding.
Data and analytics from a wealth of digital channels, tools and customer
information can be pooled and explored to create valuable insights that can
then be used to inform both strategy and execution.
Effective integrated B2B marketing strategy understands who the customer is,
where they can best be targeted and what is keeping them awake at night.
Strategy:
Interrogation, instinct, inspiration & integration
Lets start with this; a great strategy weakly communicated is no better than a
weak strategy communicated well. Be it brand differentiation or lead generation
campaign, everything starts with strategy.
To avoid the madness we use method – 360. It’s our proven and collaborative
approach that can be applied in different ways on every kind of project to
navigate the way to your objectives.
Creative:
Be different by design
Compelling creative engages, it’s that simple. Creativity makes your brand stand
out. Under the avalanche of messages, brands, channels and media to which
we are all exposed, creativity is a key tool for getting your brand’s proposition to
cut through the noise. Creativity can be brave or subtle, relevant but irreverent,
passive or active – but we always apply it with reason.
Technology:
Powering connections
Marketing applications and technology have an ever-increasing number of
roles to play – engaging, analysing, managing interactions and relationships.
Understanding, integrating and exploiting all of these digital dimensions is
paramount to what we do. But it’s not about the marketing technologies
themselves, its about efficiency, insight and effectiveness
