About Real Status
Cutting edge, intuitive visualisation
solutions that let organisations explore
complex inter-dependencies within IT
infrastructure, data and applications.
Brand
Insight
Case study 03
Real Status
:
As computing environments grow
ever more complex, the ability to see
the network’s status and condition in
real-time and predict issues before they
arise makes for a compelling offering.
To take the business to
the next level it was vital
we developed the right
positioning, messaging
and overall branding. Origin
offered clear thinking and
insight with relevant and
engaging creative.
Brand clarity
Our objective was to define a clear
platform, positioning and messaging
for the brand. The simplicity of “IT
Insight” leverages what the product is
and does. The identity uses symbolism
from the physics background of the
product and is woven into both the
company and product identity.
Brand action
The business now has a brand that
provides a strong platform for the
future. Our work included both
corporate and brand identities, content
marketing and a new website. All of this
had an immediate impact with visitor
time on the website seeing an increase
of 700%.
“
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